Tara Fela-Durotoye is the founder and CEO House of Tara International. As a beauty entrepreneur, she started the trend of bridal make up profession in Nigeria. In a series of firsts, she launched the first bridal directory in Nigeria in 1999, she set up the first make up studio in 2004 and established the country’s first make up school in 2005, launched the Tara Product Line and hosted Nigeria’s first Make-Up Conference in 2014.
House of Tara has become a national brand with 22 branches, over 150 employees and presence in major cities across the country with distribution channels in Kenya and Rwanda. With a plan to expand to other cities in Africa, Europe and North America, Tara is an excellent manager of resources and personnel. Under her leadership, House of Tara business case study was researched and written by Stanford University and currently being used by Ivy League Institutions.
She was recognized by The World Economic Forum as a young global leader (2013), Forbes list of 20 young powerful women in Africa (2013 ) and Choiseul Institute of France Top 100 young African business leaders under 40 (2014).
Tara is happily married to Fela Durotoye; blessed with three sons.